@import url('https://fonts.googleapis.com/css2?family=DM+Sans:ital,opsz,wght@0,9..40,100..1000;1,9..40,100..1000&family=Instrument+Sans:ital,wght@0,400..700;1,400..700&display=swap'); input, button, select, textarea, body { font-family: "DM Sans", sans-serif; font-weight: 400; } input strong, button strong, select strong, textarea strong, body strong { font-weight: 700; } h1, h2, h3, h4, h5, h6 { font-family: "Instrument Sans", sans-serif; font-weight: 700; } h1 strong, h2 strong, h3 strong, h4 strong, h5 strong, h6 strong { font-weight: 700; } ::selection { background: #1d549d; } ::-moz-selection { background: #1d549d; } body, p, .gform_body .gfield input, .gform_body .gfield textarea, .gform_body .gfield select { font-size: 16px; line-height: 24px; font-family: "DM Sans", sans-serif; } p { margin-bottom: 18px !important; font-family: "DM Sans", sans-serif; } p.lead { font-size: 20px; } h1 { font-size: 50px; line-height: normal; margin-bottom: 20px; } h2 { font-size: 38px; line-height: normal; 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border-bottom-color: #323333; } header nav[role="navigation"] .nav > li > a:hover, header nav[role="navigation"] .nav > li > a:active, header nav[role="navigation"] .nav > li > a:focus { color: #1d549d; } header nav[role="navigation"] .nav > li > a:hover .caret, header nav[role="navigation"] .nav > li > a:active .caret, header nav[role="navigation"] .nav > li > a:focus .caret { border-top-color: #1d549d; border-bottom-color: #1d549d; } header nav[role="navigation"] .nav > li.active > a { color: #1d549d; } header nav[role="navigation"] .nav > li.active > a .caret { border-top-color: #1d549d; border-bottom-color: #1d549d; } .nav li a:hover, .nav li a:focus { background-color: transparent; border-color: transparent; } nav[role="navigation"] ul > li .dropdown-menu > li:hover > a, nav[role="navigation"] ul > li .dropdown-menu > li > a:hover { background: none repeat scroll 0 0 #1d549d; color: #fff; } .top-header-r1 .top-nav-r1 ul.nav > li > a { padding: 8px 0px; color: #1d549d; font-size: 15px; font-weight: 400; text-transform: uppercase; font-family: "Oswald", sans-serif; } .top-header-r1 .top-nav-r1 ul.nav > li.phone-top-nav > a { color: #323333; font-weight: 500; } .top-header-r1 .top-nav-r1 ul.nav > li.phone-top-nav > a .fa-phone { color: #2daae1 !important; } .top-header-r1 .top-nav-r1 ul.nav li.border-nav > a:before { content: "|"; margin-right: 15px; vertical-align: text-top; color: #d2d2d2; } .top-header-r1 .top-nav-r1 ul.nav > li + li { margin-left: 15px; } .main-header-r3 .desktop-menu-box .nav > .menu-item > a { padding-top: 40px; padding-bottom: 40px; } .social-header ul { margin-right: 30px; } .social-header ul > li a { padding: 0; font-size: 20px; } .social-header ul > li + li { margin-left: 15px; } header .brand img { width: 100%; max-width: 336px; } .banner-cta { margin-bottom: 20px; margin-top: 20px; } .banner-cta .btn-custom { border: 2px solid #1d549d; color: #1d549d; } .banner-cta .cta + .cta { margin-left: 10px; } .home header { position: fixed; width: 100%; z-index: 5; } header, .main-header-r4 { background: transparent; } header.header-fix { background: #fff; box-shadow: 0 4px 6px rgba(0,0,0,0.2); } header.header-fix .brand img, header .brand img { padding-top: 20px; padding-bottom: 20px; } header { background: transparent; } header .main-header-r4 .desktop-menu-box nav { background: #fff; border-radius: 30px; padding: 5px 5px; } header .main-header-r4 .desktop-menu-box nav .btn-contact a { padding: 5px 15px 10px !important; } header .main-header-r4 nav .caret { border-top: 0px; border-bottom: 0px; display: initial; } header .main-header-r4 nav .caret:after { content: "\f107"; font-family: FontAwesome; color: #000; font-weight: 300; } header .top-header-r4 a { color: #06162F; font-size: 13px; font-weight: 400; line-height: 18px; } header .top-header-r4 i { color: #1D549D; padding-right: 5px; } nav[role="navigation"] ul > li .dropdown-menu > li:hover > a, nav[role="navigation"] ul > li .dropdown-menu > li > a:hover { background-color: #1d549d; color: #fff; } .home .page-wrap section.homepage-masthead div.container div.row { padding-top: 200px; } footer .main-footer-r4 .twitter-x { background: #2daae1; padding: 8px; border-radius: 50px; margin-left: 5px; width: 31px; } footer .main-footer-r4 .row { padding-top: 60px; } footer .main-footer-r4 ul li, footer .main-footer-r4 p { color: #fff; } footer .main-footer-r4 .company-contact li i { color: #73D7FF; } footer .main-footer-r4 .company-contact { margin-left: 20px; } footer .main-footer-r4 ul.company-contact li, footer .main-footer-r4 #menu-solutions li { margin-bottom: 12px; } footer .main-footer-r4 .js-cm-submit-button { margin-top: 20px; width: auto; padding: 10px 23px; } .review-widget-box iframe { width: 300px; max-width: 100%; margin: 20px auto; } #contact-us-popup .modal-dialog { width: 1150px; max-width: 100%; margin-top: 50px; } #contact-us-popup .modal-dialog .modal-content { border-radius: 0; border: none; } #contact-us-popup .modal-dialog .modal-body { padding: 40px; 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color: #808282; font-size: 18px; margin: 0 auto; display: flex; display: -webkit-box; display: -ms-flexbox; display: -webkit-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -webkit-box-pack: center; -ms-flex-pack: center; justify-content: center; } .scroll-arrow span { line-height: 0; } .main-footer-r1 { margin-top: 60px; } .main-footer-r1 ul#menu-footer-nav li { margin-bottom: 8px; } .main-footer-r1 .campaignmonitor { margin-top: 20px; margin-bottom: 20px; } .main-footer-r1 .campaignmonitor input.form-control { border-radius: 6px; height: 45px; } .main-footer-r1 .campaignmonitor .btn { padding: 6px 25px; } .logo-footer { max-width: 223px; margin-bottom: 40px; } .footer-large .best.logo { width: 100%; max-width: 170px; } .footer-address .fa { color: #fff !important; } .footer-phone .fa-ul, .footer-address .fa-ul { margin-left: 25px; } hr.footer-divider { border-color: #808282; margin-bottom: 20px; margin-top: 100px; } .main-footer-r2 .social-footer { margin-top: 20px; } .main-footer-r2 .social-footer .nav > li { display: inline-block; } .main-footer-r2 .social-footer ul > li a { padding: 0; font-size: 20px; } .main-footer-r2 .social-footer ul > li + li { margin-left: 15px; } .main-footer-r2 .social-footer .linkedin-socials .fa-circle { color: #1c559d; } footer .main-footer-r4 .social-box a { flex: 0 0 25%; } .mm-slideout { z-index: auto !important; } #mobile-menu:not(.mm-menu) { display: none; } .single-post div[itemprop="articleBody"] > p:first-child img[src*="techadvisory.org"], .single-post div[itemprop="articleBody"] > div:first-child img[src*="techadvisory.org"] { display: none; } .single-post .well-blog article > figure > img.wp-post-image { width: 100%; height: 272px; object-fit: cover; margin: 10px auto; } .single-post .well-blog article > div[itemprop="articleBody"] img { max-width: 100%; } .btn, .desktop-menu-box nav .btn-contact a { position: relative; padding-right: 30px; } .js-cm-submit-button::after, .hp-discover-section .item:hover .btn-tertiary::after, .desktop-menu-box nav .btn-contact a::after, .btn-primary::after { content: url('/wp-content/uploads/2024/03/ic-button-arrow-white.svg'); padding-left: 10px; top: 3px; position: relative; } .btn-secondary::after, .btn-custom1::after, .btn-custom2::after, .btn-tertiary::after { content: url('/wp-content/uploads/2024/03/ic-button-arrow-blue.svg'); padding-left: 10px; top: 3px; position: relative; } .btn-primary, .btn-secondary, .btn-tertiary, .btn-custom1, .btn-custom2 { padding: 10px 24px; } .btn-primary, .main-header-r4 .desktop-menu-box nav .btn-contact a { background: #1D549D; border: 0px; border-radius: 24px; font-size: 16px; font-weight: 400; color: #fff; text-transform: capitalize; font-family: "DM Sans", sans-serif; } .btn-primary:hover, .btn-primary:active, .btn-primary:focus, .main-header-r4 .desktop-menu-box nav .btn-contact a:hover, .main-header-r4 .desktop-menu-box nav .btn-contact a:focus, .main-header-r4 .desktop-menu-box nav .btn-contact a:active { background: linear-gradient(270deg,#0A3268 0%,#1D549D 100%); border: 0px; border-radius: 24px; color: #fff; } .btn-secondary { background: #fff; border: 1px solid #1D549D; border-radius: 24px; color: #1D549D; font-size: 16px; font-weight: 400; text-transform: capitalize; font-family: "DM Sans", sans-serif; } .btn-secondary:hover, .btn-secondary:active, .btn-secondary:focus { background: linear-gradient(270deg,#0A3268 0%,#1D549D 100%); border: 0px; border-radius: 24px; } .btn-tertiary { background: transparent; border: 0px; color: #1D549D; font-size: 16px; font-weight: 400; box-shadow: none; padding: 0px; text-transform: capitalize; font-family: "DM Sans", sans-serif; } .btn-tertiary:hover, .btn-tertiary:active, .btn-tertiary:focus { color: #0A3268; background: transparent; border: 0px; box-shadow: none; padding: 0px; } .btn-custom1 { background: #73D7FF; border: 1px solid #73D7FF; border-radius: 24px; color: #1D549D; font-size: 16px; font-weight: 400; text-transform: capitalize; font-family: "DM Sans", sans-serif; } .btn-custom1:hover, .btn-custom1:focus, .btn-custom1:active { background: #1D549D; border: 1px solid #1D549D; border-radius: 24px; color: #fff; } .btn-custom2 { background: #fff; border-radius: 24px; color: #1D549D; font-size: 16px; font-weight: 400; text-transform: capitalize; font-family: "DM Sans", sans-serif; } .btn-custom2:hover, .btn-custom2:focus, .btn-custom2:active { background: #1D549D; border-radius: 24px; color: #fff; } @media (max-width: 991px) { header.header-fix .brand img, header .brand img { padding-bottom: 20px; padding-top: 20px; } header nav[role="navigation"] ul { display: none; } header nav[role="navigation"] select { display: none; } #contact-us-popup .modal-dialog .modal-body { display: block; padding: 10px 40px 40px; } #contact-us-popup .modal-dialog .modal-body .form-blue-box { text-align: center; } #contact-us-popup .modal-dialog .gform_legacy_markup_wrapper .gform_footer { text-align: center; } } @media (max-width: 767px) { .custom-caption { margin-bottom: 40px; } #contact-us-popup .modal-dialog .modal-body { padding: 0; } .gform_wrapper .top_label li.gfield.gf_left_half { float: left; } .gform_wrapper .top_label li.gfield.gf_left_half { float: left; width: 100%; } .gform_wrapper .top_label li.gfield.gf_left_half { float: left; width: 100%; } .gform_wrapper .top_label li.gfield.gf_right_half { width: 100%; } .hp-form select { margin-top: 8px; } body .gform_wrapper ul li.gfield { margin-top: 0; padding-top: 0; } body .gform_wrapper .top_label div.ginput_container { margin-top: 0; margin-bottom: 8px; } h1 { font-size: 40px; line-height: normal; } }

3 Reasons To Have A Blog (Even If Nobody Reads It)

Building a massive following online is no easy task. But before you give up on your company blog due to the disappointing number of people who read and comment on it, here are 3 reasons to reconsider:

  1. Search Engine Optimization. If for no other reason, blogging weekly about a particular topic will work wonders for your search engine optimization. Make sure your blog entries frequently include the keywords that people are likely use when searching for your services online, but avoid spamming the blog (overusing the words). There’s no scientific percentage here; just don’t repeat them so often that your writing seems unnatural to your readers.
  2. Free PR. The media is constantly surfing the web for content and for experts who can provide content and commentary. All it takes is one reporter to find you online and you could get tons of free publicity. You can bolster your chances of getting mentioned by writing about current events in the world or local news. For example, if you sell insurance and a hurricane or other natural disaster hits your town, you should blog about useful tips for people submitting claims to their insurance agents or how to determine how much insurance you should have, etc.
  3. Indirect Selling. Writing stories about projects you are working on, clients you’re serving or case studies is a great way to showcase your expertise and “indirectly” sell services. Of course, you can also use your blog for new product or service launches and get direct input from clients and prospects on new products and services they want to see.

Client Spotlight: ABC Insurance

[Insert story about this client and what you did for them: If you are looking for a company to take the headache out of your insurance needs and save you a bundle too, look no more! We were recently introduced to them through a mutual client, Bob Smith of XYZ Corp. They were having some problems with their network which we fixed immediately.]

Would you like your company highlighted here in our “Client Spotlight?” Then give us a call today at XXX-XXX-XXXX

Published with permission from Technology Times. Source.Source.

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