Be Smart and Back Up Your Valuable Data

Be Smart and Back Up Your Valuable Data

Storing copies of your business data in the cloud will help you avoid the risks associated with broken hard drives, lost or stolen devices, and human error. That’s because entrusting your data to an expert cloud provider means you’ll have trained professionals handling the backup of your business assets online.

Six Things To Never Say To A Police Officer During A Traffic Stop

Your chances of talking your way out of a traffic ticket are slim – but it’s not uncommon for a driver to talk themselves INTO one by insulting the officer or annoying them enough to write a ticket when they might have otherwise let them off with a warning. Here are the things NOT to say: “Whatever…” This disrespectful remark will almost always insult the officer and land you with a ticket. Same goes for rolling your eyes, arguing or making profane remarks. “I didn’t run that light!” or other denials of wrong doing. If you did something wrong, admit it; you’re more likely to be given a warning. Of course, if you truly didn’t feel like you did what the officer claimed, don’t say you did something wrong just to agree with the officer. “I know the mayor.” Never pull a power play like this on an officer. They aren’t afraid of who you’re friends with if you broke the law. Remember, they’re doing their job by stopping you. “I’m calling my lawyer.” Again, this won’t threaten the police officer because they deal with lawyers all the time. Threatening an officer with your attorney is a no-win situation for you. “I’m on my way to the DMV/hospital.” If you were pulled over because of an expired ticket, don’t use this line. Cops hear it all the time. “But officer, I was just on my way to the inspection station…” And unless you are truly sick or injured and there’s a real emergency, don’t lie and make it sound as though you were responding to an emergency. Again, officers hear this all the time. “But everyone else was driving 90!” That doesn’t mean it’s okay or lawful. A police officer won’t let you off simply because everyone else is doing the same thing.

How Would You Like To Have This Corporate Embarrassment On Your Record?

Back in April, the largest known e-mail security breach took place when Epsilon, an online marketing corporation, had their clients’ lists of e-mail addresses stolen by sophisticated cyber thieves. Epsilon was in charge of maintaining the e-mail databases and campaigns of some of the largest corporations in the country, including 1-800 Flowers, Best Buy, Walgreens, JPMorgan Chase, Capital One, and more. In fact, there’s a good chance that you’ve received multiple “apology” e-mails from these vendors. While some said the breach didn’t cause a whole lot of damage, we disagree. Essentially, these cyber criminals now have the ability to invent highly sophisticated phishing attacks by creating e-mail offers that look like legitimate promotions coming from companies they (the people whose e-mail addresses were stolen) buy from and trust. And though it’s already common for cyber thieves to impersonate credible organizations with what appears to be legitimate e-mail messages that seek to verify account information, this recent breach of security allows cyber thieves to be smarter and even more targeted with their scams. Two Key Lessons First, you need to be a lot more wary of e-mail promotions and communications that ask you to provide your credit card information or to validate your account information (username, password, social security number, etc.). No valid company will ever ask you to send important, confidential information in that manner. Second, this breach serves as a warning to all businesses that they must have the MOST up-to-date security systems in place for their computer network, especially if you handle client data such as credit cards, bank accounts, social security numbers, passwords, client lists and more. Epsilon has responded to the security breach, apologizing to all of those affected, but the damage is done to their organization, not to mention their clients. That’s why we urge all of our clients to enroll in our . This service allows us to monitor your network’s anti-virus, firewall and security settings to make sure your network is fully protected against these damaging events.

Who Else Wants To Win A $25 Gift Card?

“Take my monthly Trivia Challenge and you could win too!” The Grand Prize Winner of last month’s Trivia Challenge Quiz is…drum roll please… ( )! They were the first person to correctly answer my quiz question from last month: What superhero’s alter ego worked for newspaper publisher J. Jonah Jameson? a-Green Lantern, b-Superman, c-Spider-Man, d-Daredevil The correct answer is c, “Spider-Man.” Congratulations, (Winner Name), you’ve won a ($25 Gift Card)! Now, here’s this month’s trivia question. The winner will receive a gift card to (NAME OF STORE OR RESTAURANT) What is the name of the main newspaper for wizards in Harry Potter’s world? a-Words on the Wind, b-The Owl, c-Daily Prophet, d-Wizards Weekly Call me right now with your answer! XXX-XXX-XXXX Get More Free Tips, Tools and Services At My Web Site: (Enter Your Site)

Why Your “Not-To-Do” List Is Just As Important As Your “To-Do” List

One of the New Year’s resolutions I often have is to get more organized and better manage my time. After all, who doesn’t want to get more done? But a big mistake many people make is thinking ONLY in terms of “more” when it comes to getting things done. Why is this a mistake? Because chances are your plate is already full of to-do items; if you want to accomplish MORE, you’ll have to actually start thinking about what you are going to STOP doing in order to fit in the more important tasks that move you closer to your goals. As we all know, only about 20% of the things you do deliver 80% of the results you want to achieve. Therefore, in order to “get more done,” you have to clearly identify what that 20% is and focus on doing more of those activities, and delegating or ignoring the 80% of time-wasting “stuff” we all get caught up in doing. What are some big time wasters? Not having a plan for your day and reacting to whatever shows up. Constant texting or online surfing. For many, this is a huge addiction and distraction that can waste HOURS. Checking e-mail every 5 minutes. Who Else Wants To Win A $25 Gift Card? “Take my monthly Trivia Challenge and you could win too!” The Grand Prize Winner of last month’s Trivia Challenge Quiz is…drum roll please… ! They were the first person to correctly answer my quiz question from last month: What is the name of the main newspaper for wizards in Harry Potter’s world? a-Words on the Wind, b-The Owl, c-Daily Prophet, d-Wizards Weekly The correct answer is c, “ Daily Prophet.” Congratulations, , you’ve won a ! Now, here’s this month’s trivia question. The winner will receive a gift card to . In the novel Moby Dick, in which American port is the whaling ship Pequod based? a-Nantucket, b-Cooperstown, c-Mystic, d-Boston Call me right now with your answer!

Here’s A Sweet Valentine’s Treat For Our Clients And Friends

Who says Valentine’s Day is just for lovers? Around here, we LOVE our clients and subscribers and want to spread the adoration around. That’s why we’ve decided to come up with the following “sweet deals” for everyone subscribed to this newsletter: For Our Clients: We want to give you a “Get Out Of Computer Trouble Free” service coupon for any HOME computer that is not already covered under . Just call us when you’re having any problem with a home PC and we’ll fix it for FREE. Not enrolled in our plan? Then sign up this month and we’ll not only waive the set up fee, but we’ll also include one month of services for FREE! Are we so love struck that we’ve lost our good sense? Not at all; we simply want to show you how much we appreciate you. For Your Friends: Refer any of your friends or colleagues to us and we’ll give them a FREE 2-hour service call to diagnose and repair any technical or computer problem that’s troubling them! If repairs require more than a 2-hour visit (and if they choose to have us complete the repair), we’ll give them 20% off our services AND guarantee we’ll fix it fast and fix it right or they won’t pay a dime. For Those “Soon-To-Be” Clients: Not a client yet? Then we want to entice you to “fall in love” with our services by also giving you a FREE 2-hour service call. Just contact us when you have an issue and we’ll either come to your office or connect remotely to your computer using our secure, “on-call” software. We’ll diagnose the problem and start working on resolving the issue. If we cannot fix it within the 2-hour window, we’ll give you a fixed quote in writing on what we believe it will take to get it working again. If you choose to have us continue, in most cases we can start working right away. And of course, ALL our services are covered by our “Fix It Right Or It’s FREE” guarantee so you never have to worry about being burned by an incompetent technician.

How To Raise Your Profits, By Raising Your Profile

I recently listened to an interview with David Avrin, author of the book, “It’s Not Who You Know, It’s Who Knows You.” His message is pretty simple but powerful: the more your marketplace KNOWS your brand, the more sales and profits you’ll generate. I highly recommend his book since it contains a lot of good, common sense strategies for small business owners. Here are a few of the tips from David that I wanted to pass on to you and my other readers: You Can’t Control Your Brand: You can only INFLUENCE it. I actually thought this insight was very powerful. If you think about it, your ‘brand’ is formulated in the mind of your customer. It’s the feeling they get when they think of your company, product or service; but since the CUSTOMER generates the feeling, only they get to decide what that association is. To that end, your brand is the sum total of everything you do. For example, you eat at a restaurant where the food is outstanding but the bathrooms are dirty, the waiter is rude and they get your drink order wrong…twice. Unfortunately, the food may not be enough to get you to come back again. An Important Question You Should Know The Answer To: As business owners we spend YEARS perfecting our services, working on our operations and building our business – yet most of us only spend minutes thinking about what message we want to portray to the marketplace. During this interview, David posed the following idea: “What question do you want to be the answer to?” For us, it is… . Marketing Is Not A Department: Most people think marketing is just about web sites, brochures and postcards. Not so. Marketing should infiltrate every aspect of your business. To that end, make a list of every touch point you have with your customers and prospects and ask yourself, “Am I being INTENTIONAL about how we interact with our clients to make sure we are fulfilling our brand promise?” That would include often overlooked areas like how you answer the phone, or what you print on the invoices you send out. Being “Good” Is Not Good Enough…Anymore: With SO many choices, being “good” at what you do is no longer an advantage in the marketplace – it’s the entry point to doing business. Think of how many “good” restaurants you go to, or how many “good” stores you frequent. Chances are they deliver a satisfactory product or service, but not one that blows you away. In order to truly win the hearts (and wallets!) of our clients, we have to work on being outstanding.