“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par.

To make it through the heightened economic uncertainty brought about by the COVID-19 pandemic, businesses are protecting their cash flows and focusing on their core competencies. Managed IT services providers (MSPs) are lending a hand, too — by empowering remote teams and helping small businesses leverage technology to keep operating despite the myriad challenges.

Do you know why some small- to medium-sized businesses (SMBs) succeed while others fail during the first five years of operation? Poor leadership is one reason, the lack of capital is another. Another big reason is they didn't prepare for major disruptions, such as natural disasters and cyberattacks, that can bring their business to a grinding halt.

As the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these tough times.

For many businesses, remote working seemed impossible for a multitude of operational and financial reasons. But with the COVID-19 pandemic relentlessly plaguing the world, working from home has become the new standard. How will this change the corporate setup?
Enforced flexibility
A pandemic is one of the most socially, economically, and politically disruptive events that could ever happen.

Consumers and businesses are already dealing with the huge impact of COVID-19. As governments and private businesses continue to find ways to deal with the coronavirus pandemic, they turn to all available technology resources. In the long term, expect the following changes in the use of technology.

Virtual reality (VR), the technology that immerses users in digitally created simulated experiences, is experiencing a surge in growth. There are now many more uses of VR than first realized. These include applications in academic research, engineering, design, the arts, and entertainment.

Firefox is known for its versatility, a quality that only gets better with each new upgrade. But a feature is only good if you actually use it. Here are Firefox features that you can use to empower your business:
Firefox’s secret tweak interface
Catering to the more tech-savvy users, Firefox’s secret interface gives you a peek behind the curtain into the world of coding.

Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business.

Are you using all of Windows 10’s awesome productivity features? From adjusting system and battery performance to silencing notifications, you could be missing out on powerful features and productivity enhancements — check out our four favorites.