4 Questions About Backups That Business Owners Should Know The Answers To

The old saying, “Pack your own parachute,” comes to mind when I think of data backups or, more specifically, data RECOVERY. However, how many people actually know how to pack their proverbial data backup “parachute” and instead rely on someone else – be it an employee or vendor? If that’s you, read on. Since the absolute WORSE time to check your backups is AFTER a data disaster, all company CEOs ought to know the answers to the following questions NOW so they aren’t unpleasantly surprised later when data gets erased and they’re scrambling to get back up and running: Where EXACTLY is your data being backed up, and how do you get access to it? If it’s being hosted in a remote place, you ought to have the account information and a direct contact you can call if your vendor or employee goes missing with this information. Ideally, it should be in your network documentation that is kept in your operations manual or somewhere you can easily access it if necessary. Who’s responsible for monitoring the backups to make sure they are working? When data is lost, the finger pointing starts. It’s not uncommon to hear, “Well I thought (they/he/she) was in charge of our backups!” only to discover that this person (be it a vendor or employee) actually has no idea that they had such an important responsibility. Keep in mind that many offsite backup companies allow you to store your data there, but they won’t agree to ANY responsibility for whether or not the data is being backed up correctly, completely or in a format that can be restored. How often do you run a test restore? The only way to know if your backups are working properly is to… conduct a test restore or “fire drill” of your data. We recommend running this once a month at a minimum to verify that you can actually restore from your backups in an emergency. If your data is lost, what’s the process required to restore it? Some business owners don’t realize that their raw data backups would take a LOT longer to restore than they imagine. If you are not “imaging” your data (a process that takes a snapshot of your server as is) you will have to reload all of your software, set up the network, reconfigure your settings and THEN restore the data – a process that can take the better part of a week PROVIDED you still have your original software discs and licenses. Our Free Backup Audit will give you the answers to these critical questions. If you don’t know the answers to these questions, give us a call to schedule a FREE inspection of your backup process. At a minimum you’ll know for sure that your data is safe and in a format that can get you back up and running again FAST. Call: xxx-xxx-xxxx or email us at: yourname@yoururl.com

3 Reasons To Have A Blog (Even If Nobody Reads It)

Building a massive following online is no easy task. But before you give up on your company blog due to the disappointing number of people who read and comment on it, here are 3 reasons to reconsider: Search Engine Optimization. If for no other reason, blogging weekly about a particular topic will work wonders for your search engine optimization. Make sure your blog entries frequently include the keywords that people are likely use when searching for your services online, but avoid spamming the blog (overusing the words). There’s no scientific percentage here; just don’t repeat them so often that your writing seems unnatural to your readers. Free PR. The media is constantly surfing the web for content and for experts who can provide content and commentary. All it takes is one reporter to find you online and you could get tons of free publicity. You can bolster your chances of getting mentioned by writing about current events in the world or local news. For example, if you sell insurance and a hurricane or other natural disaster hits your town, you should blog about useful tips for people submitting claims to their insurance agents or how to determine how much insurance you should have, etc. Indirect Selling. Writing stories about projects you are working on, clients you’re serving or case studies is a great way to showcase your expertise and “indirectly” sell services. Of course, you can also use your blog for new product or service launches and get direct input from clients and prospects on new products and services they want to see. Client Spotlight: ABC Insurance [Insert story about this client and what you did for them: If you are looking for a company to take the headache out of your insurance needs and save you a bundle too, look no more! We were recently introduced to them through a mutual client, Bob Smith of XYZ Corp. They were having some problems with their network which we fixed immediately.] Would you like your company highlighted here in our “Client Spotlight?” Then give us a call today at XXX-XXX-XXXX

Would You Pay $1 To Get $3.25 In Change?

Who wouldn’t want to shop at a store that can deliver that! Is this some Nigerian business opportunity? Not at all… A review of the services we deliver for our clients showed that our clients receive an average of in services for every $1.00 they spend with us. This is based on a cost comparison between hiring a full-time, beginner technician or outsourcing to us. And that’s not taking into consideration the combined experience our team brings to your organization that you WOULDN’T get by hiring a single person. Of course you don’t see a lot of the work that goes into our services because they are done behind the scenes or after hours so that we don’t disturb you while you’re working. But in a time where saving money is more important than ever, it IS worth noting that you made a smart decision to outsource your services to us! Who Else Wants To Win A $25 Gift Card? “Take my monthly Trivia Challenge and you could win too!” The Grand Prize Winner of last month’s Trivia Challenge Quiz is…drum roll please… ! They were the first person to correctly answer my quiz question from last month: In the novel Moby Dick, in which American port is the whaling ship Pequod based? a-Nantucket, b-Cooperstown, c-Mystic, d-Boston The correct answer is (a) – “Nantucket.” Congratulations, , you’ve won a ! Now, here’s this month’s trivia question. The winner will receive a gift card to . In 1657 the first chocolate shop opened up in what city? a-London, b-Vienna, c-Amsterdam, d-All of the above Call me right now with your answer! XXX-XXX-XXXX Get More Free Tips, Tools and Services At My Web Site:

How To Spot An E-mail Hoax

With the Internet and e-mail providing a free, viral platform for online scammers, hackers and cyber criminals, there’s no doubt that at some point you’ll receive an e-mail hoax. Some are harmless, but many can lead to virus infections, identity theft or worse. Here are some common themes to watch out for: Supposedly free giveaways in exchange for forwarding e-mails Bogus virus alerts False appeals to help sick children Pointless petitions that lead nowhere and accomplish nothing Dire, and completely fictional, warnings about products, companies, government policies or coming events Probably the most common indicator that an e-mail is a hoax is the “Send this e-mail to everyone in your address book” request. Hoax writers want their material to be spread as far and wide as possible, so almost every hoax e-mail will have this request built into the message. In some cases, e-mail hoaxes will even give you a specific number of people to send the message to in order to collect a prize or get something for free. Another surefire indicator that an e-mail is a hoax is that they don’t provide a checkable reference to back up claims. Genuine competitions, promotions, giveaways or charity drives will almost always provide a link to a company website or publication. Real virus warnings should only come from your installed anti-virus software. E-mails containing government or company policy information are likely to include references to checkable sources such as news articles, websites or other publications. A third indicator is often the actual language used. E-mail hoax writers have a tendency to use an emotive, “over-the-top” style of writing peppered with words and phrases such as “Urgent,” “Danger,” “Worse virus ever,” and so on. Another indication is that these messages contain ALL CAPITAL LETTERS for added emphasis. When in doubt, don’t forward the message or take the action requested. Client Spotlight: ABC Insurance [Insert story about this client and what you did for them: If you are looking for a company to take the headache out of your insurance needs and save you a bundle too, look no more! We were recently introduced to them through a mutual client, Bob Smith of XYZ Corp. They were having some problems with their network which we fixed immediately.] Would you like your company highlighted here in our “Client Spotlight?” Then give us a call today at XXX-XXX-XXXX

Could You Be Breaking The Law By Not Archiving E-mails?

It’s 4:30 on Friday afternoon when you get the message that a key vendor will not be able to deliver what they promised on time, which will in turn cause YOU to miss a critical deadline for your most important client. Frustrated, you call the vendor, who instantly denies ever being told about the deadline. You know deadlines were discussed but can’t find it in your original written agreement. You then turn to your e-mail only to be forced to dig through hundreds of messages to try and find the e-mail where you conveyed the importance of this project being delivered on time, but you can’t find it because it was deleted. Sound familiar? Or perhaps you’ve been in a similar situation where you’ve had to “dumpster dive” for old e-mail communications? Think about it – almost all of your business communications and negotiations are performed via e-mail, making them important documents to keep for reference. And since you send and receive hundreds if not thousands of e-mail messages annually, it just makes sense to have a simple and easy way to find old communication threads. But this isn’t just a convenience issue, it’s a legal one. What Every Business Is Required By Law To Do Some industries have strict federal guidelines on storing e-mail communications (financial institutions for example). But what most people don’t realize is that ALL businesses must comply with the Federal Regulations on Civil Procedures, or FRCP. In this instance, ignorance is far from bliss – it could put you and your organization in serious legal trouble. The amendments, which went into effect on December 1, 2006, mandate that companies be prepared for “electronic discovery.” Simply put, that means you must know where your data is and how to retrieve it. Failure to do so can lead to fines or loss of a lawsuit. But I Have A Backup…That Means I’m Okay, Right? Wrong! E-mail archiving is not the same as conventional e-mail backups. Backups only enable you… …to restore your e-mail servers to a previous point in time in the event of a disaster. An e-mail archive (unlike a backup) is indexed and searchable, which means you can find e-mail communications based upon various criteria, such as date, subject, sender or receiver address, attached files, or any combination of the above. Aside from the legal issues, e-mail archiving just makes sense. Murphy’s law dictates that you’ll need an e-mail the minute you permanently delete it; that’s why it’s smart to archive your inbox. Plus, it will make searching your inbox infinitely faster (not to mention easier) AND prevent your inbox from getting so overblown that it stops working due to file size limitations. If you want to set up an e-mail archiving solution for your company, give us a call at: xxx-xxx-xxxx or e-mail us at: yourname@yoururl.com

FREAK SSL FLAW: Who’s going to get the fix first?

A new web crypto bug, disclosed Tuesday, is affecting many Safari and Android users. So between Apple and Google, who is going to send out the bug fix first?
What is it?  
The FREAK bug is the latest vulnerabilities affecting the Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols used to encrypt traffic between an HTTPS website and a browser.