The holidays represent a pivotal period for eCommerce businesses, as online shopping surges with gift seekers and those looking for seasonal essentials. Failure to anticipate and prepare for this spike in sales can lead to customer dissatisfaction and missed revenue opportunities.

The holidays are a crucial time for many eCommerce companies, as many people shop online for presents and other seasonal needs. If businesses aren't prepared for the sudden influx in sales, they put themselves at risk of disappointing customers and losing out on potential profit.