The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.

What recent tech fads has your SMB dismissed as silly? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem, these trends helped a lot of businesses make money. Navigating them may seem like a lost cause, but with the right know-how, you can earn profits by exploiting current tech trends.

Have you seen folks wandering around downtown, staring at their phone like it was a map pointing them to a pot of gold? Or ordering pizza over a Facebook chat conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones.