How to stay HIPAA-compliant on social media

Social media networks can be used by healthcare organizations to advertise their services as well as communicate with patients and get them more involved in their own healthcare. However, there’s always a risk that Health Insurance Portability and Accountability Act (HIPAA) rules and patient privacy will be violated on social media networks.

Use these tips to stay safe on Facebook and Twitter

Never let your guard down when you’re on social media! Malicious hackers are becoming better at stealing your personal information, so keep these reminders and tips in mind to remain safe while you’re on platforms like Facebook and Twitter.
Lock screens exist for a reason
Always lock all your devices as soon as you stop using them.

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook's online platform, advertising is now more affordable.

Making the most of digital marketing

Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing.

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer.