Search Engine “Registration” Scams on the Rise

Beware of a new online swindle circulating the net these days – a notice or invoice sent to would-be victims indicating a need to pay a registration fee to be seen on a search engine. As more and more people are becoming increasingly conscious about online scams, it’s expected that scammers and fraudsters need to step up their game and look for better ways to fool people into falling for their swindles. One new tactic these unscrupulous people have employed involves a notice or invoice sent to would-be victims indicating a need to pay a registration fee to be seen on a search engine. The price isn’t very high, less than $100, for a year’s “registration”. The notice claims that without the registration your website will be significantly more difficult to locate through search engines. It also sends you a deadline date indicating that the offer expires soon. The fact is, there is no such thing as an online “registration” for your website to be viewable in search engines. It’s still plain old SEO that gets you listed and seen, and no registration, much less a registration fee, is needed to be included in search engine search results. Cases have been filed against several companies caught sending such invoices. If you want your website to be marketed correctly, it’s best to consult legitimate internet marketing and SEO companies. They’ll give you all the right advice and they’ll have the tools and skills to market your website properly. As for these “offers”, the best thing is to delete them on sight. Don’t click on the links, as these also flag your email as a target for more spam and scams to be sent your way. If you are looking to increase your website’s online visibility, please don’t hesitate to contact us and we’ll be happy to discuss a detailed and customized program SEO program that works for you.

Majority of Malware Attacks are Triggered by USB Enabled Drives

It looks like gone are the days when employees can safely transfer files using the ever reliable USB device. According to various reports, there is an increasing number of malware attacks targeting USB devices. Small businesses should be very wary of using USB drives, without considering security parameters to prevent these malware threats. A USB device is indeed a useful, economical way to transfer data. In fact, according to Gartner IT research and advisory company, there were roughly 222 million USB devices shipped in 2009. However, a recent study shows that though USB devices are a convenient means of transferring information, they can also serve as channels to transmit potential threats. In fact, 25% of malware these days is built to spread via USB devices. Most small businesses particularly are utilizing USB drives for the convenience they bring. But as consumers become more technically savvy about malicious attacks via email and other modes, cyber offenders are now shifting to USB devices to spread malware. Moreover, they want an easier and faster way of hacking into secured computers, making malware distribution via USB devices a viable option. Being a small to medium-sized business, your company might also be at risk for the following reasons: Outdated operating systems. Newer versions of operating systems like Windows Vista and Windows 7 definitely provide more security against malware-infected USB devices. If you’re still running on Windows XP, contact us immediately and we will update your operating system to avoid unwillingly sharing your confidential business information to servers across the globe. We will ensure that you have the latest version of Windows, Macintosh, or whatever OS your company uses. Insufficient security knowledge. Not all employees are familiar with malware attacks via USB devices. Some may even plug a misplaced flash drive into their work PC, hoping to find its rightful owner—without knowing that it contains a script that can search sales record and or contact list. As your IT service provider, we will help you implement security guidelines against unsafe USB use to prevent potential malware attacks that can ultimately harm your business operations. No other options to share information. Most small businesses solely rely on USB devices to share data with their employees. While it is convenient, using them on a daily basis can be unreliable and risky. Talk to us about cloud-based solutions and other better and more secure methods to share and store files. We believe that USB-spread malware is even more perilous than email and other means of transmitting malware.  That’s why companies, no matter how big or small, should take this alarming issue seriously. Contact us soon and let us help you protect your business from any would-be malware attacks.

Number of Infected Websites Doubles in One Year

According to a new study released by security firm Dasent, the number of malware-infested websites has increased to 1.2 million in 2010, from 560,000 in 2009. Dasient , a company specializing in combating malware on websites, has released a new report claiming that over 1.2 million websites were found to be infected by malware in the third quarter of 2009 , more than double the number during same period last year. These infected websites are especially dangerous since, unlike other forms of malware vectors, they don’t require the user to click on a link or open an attachment. They infect users through “drive-by-downloads” or by just visiting the infected website. Hackers take advantage of the dynamic and interactive features of today’s modern websites and social networking sites to deliver their payload. Other dangerous forms of infected websites are those hosting fake antivirus scams, which fool users into downloading malware posing as legitimate antivirus software, as well as malvertisements, which pose as legitimate advertisements but instead are malware vectors. With the growing threat of malware, how confident are you that your systems are safe? Contact us today and find out how we can help.

New Hands-Free Apps to Help You Get More Work Done While You Drive

Today, the latest trend for mobile workers is gadgets or services that read text-based correspondence in a human-like voice while on the road, and in some cases even allow the user to reply. Technology continues to bring out the best in modern inventors today. Mobile devices are updated every few years, and many apps are developed and added to these gadgets, mostly with the purpose of making life easier and perhaps more fun for the users. These days, in addition to desktop computers and laptops, you can get work done with the use of your iPhones, Android, Blackberry, and many other smartphones and mobile devices. However, the increase in the capabilities of mobile devices to include texting and other conveniences has also increased the number of vehicular accidents. As a result, many states have passed laws demanding that drivers only use cellphones that have “hands-free” devices like the Bluetooth and ear buds. The latest trend in mobile working is gadgets or services that use text-to-speech technology to read your text-based correspondence in a human-like voice, and in some cases, even allows you to reply verbally, attaching the reply as an audio clip or transcribed back into text before sending. Examples of these apps are the DriveSafe.ly by iSpeech.Org and the Text’nDrive app for Blackberry or iPhone. These tools can be very handy while on the road, and may seem to be good solutions to making workers more effective – but there are still safety concerns. According to Carmi Levy, an independent technology analyst from London, Ontario, “While these new apps hold the promise of maintaining productivity while on the go, they ignore the basic fact that even hands-free communication at the wheel can be a dangerous proposition.” Scott Steinberg, CEO and lead technology analyst for TechSavvy Global in Seattle, Washington agrees with Levy on safety concerns, but says, “. . . this is better than holding the phone up to your ear, which also may be illegal in your state, and certainly safer than texting or emailing while driving.” Steinberg adds that these apps do a “pretty good job … That said, hearing your emails is fine, but those who send out replies will still need to double-check messages if they’ve been transcribed into text to ensure it’s accurate.” While these apps can certainly help you and your employees be more productive, we should always remember that any action taken while driving, even if it’s just talking on the phone with a hands-free kit, is distracting. Perhaps the best policy is to wait until you get to your destination. It’s safer, and you can focus solely on your work.

Red Flags Rules Apply to You—Yes, You

While many companies think the federal Red Flag Rule applies only financial institutions, if you invoice customers for your goods or services, it applies to you, too. Regulations designed to minimize identity theft went into effect in June of 2010. Are you complying with them? The federal government’s so-called “Red Flag Rule” requires all businesses that are potential identity-theft targets develop plans to spot red flags and prevent theft. Red flags include suspicious photo IDs, unverifiable addresses and Social Security numbers, and questionable account activity, to name just a few. While many companies think the Red Flag Rule only applies to financial institutions, it actually applies to all creditors — with creditors being defined as “businesses or organizations that regularly provide goods and services first and allow customers to pay later,” according to a Frequently Asked Questions guide prepared by the Federal Trade Commission, which will enforce the Red Flag Rule. In other words, if you invoice customers for your goods or services, you’re a creditor — and the Red Flag Rule applies to you. How can you comply?  You’ll need to have a written policy that specifically addresses how you will prevent and handle identity theft. Other recommendations include data encryption, annual updates of your written policy, and staff training. While this may seem onerous, you don’t want to ignore the legislation. Fines are $3,500 per violation — and the threat of a lawsuit from customers whose identity has been stolen. Related articles Do You Comply with the FTC’s Red Flag Fule? Fighting Fraud with the Red Flags Rule: A How-To Guide for Business

Handy Twitter Tools to Connect Successfully with Your Twitter Followers

Since its initial launch as a microblogging service in 2006, Twitter has taken the World Wide Web by storm, and if there’s ever a popularity contest among social networking platforms, Twitter would most likely be the winner. On its own, Twitter is a great service for connecting with people. However, without the third party tools, it wouldn’t be as phenomenal as it is today. There are countless Twitter tools and apps available today. Here’s a list of six that are sure to be useful and effective in building relationships with your Twitter followers. The first section introduces some basic tools, which you can skip if you’re already a Twitter expert. The second section describes tools that you may not have previously heard of, but are worth checking out since they can boost visibility, traffic, and clients. The Basics Link Shorteners – Most Tweets (posts) on Twitter are not the usual “what I had for lunch” Tweets, but are more often people sharing links of articles, videos, photos, and more. Sharing links is a great way to help people better understand your field of interest and expertise while also helping them discover great content online. However, many links are very long, and do not fit within Twitter’s 140-character limit – so as the term implies, a link shortener shortens a specific link/URL. Try sites like Bit.ly , TinyURL and tr.im to easily condense your very long URLs into just 15-20 characters, leaving you room to comment.In addition to the practical need of shorter URLs, a majority of these tools also provide useful tracking reports so you can monitor the number of people who clicked on your links, which were the most popular, the dates when people clicked them, as well as give you an idea which topics are the most popular with your Twitter community. TweetMeme – That ever-present gray and green “re-tweet” logo enables readers to quickly re-post or “re-tweet” your post to their own Twitter followers. TweetMeme is a wonderful means to encourage your audience to spread the news about your status, tips, and words of wisdom.Like link shorteners, TweetMeme also tracks your links as they pass through the Twitterverse, and shows the total number of times your link was re-tweeted. Aside from helping you determine the popularity of given topics, it also lets the feisty competitor in us compare the success of our posts versus others and even ourselves. TwitPic – This is one of the numerous tools that let you take pictures with your mobile phone and post them directly on Twitter. Other similar tools are: TwitGoo , img.ly and yfrog . These tools are also usually integrated into whatever Twitter mobile application you’re using. You can also obtain statistics to monitor responses on your pictures. You can still also opt to link your followers to a Flickr account, Facebook page, or a web page that displays your pictures. Cast your Twitter net even farther… There are a lot of nifty Twitter applications out there that will help you create a solid and engaged community. When you’re ready to take your Twitter skills to the next level, below are three tools to get you started. TweetSwell – This great app allows you to create Twitter-based polls, wherein each reply doubles as a tweet and helps the poll become viral. TweetSwell  can also help maintain your brand identity by ensuring that your poll pages are synchronized with your custom-made Twitter layout. Similar apps are: Twtpoll and TwtSurvey . TwtVite – Somewhat related to Eventbrite , TwtVite enables you to use Twitter to get together in the real world. Check out the animated video to get a feel for how it works. For an actual example, read this case study about a Milwaukee bar owner who used TwtVite in hosting the biggest Tweetup in the Midwest . TwtQpon – Online coupons offer small businesses a fantastic opportunity to drive lots of new and repeat clients. This app creates online coupons that can be published on Twitter and many other social network sites. While apps such as Groupon and Living Social can also make online coupons, TwtQpon is specifically designed for social networks.

Malicious Software Dupes Users by Scaring Them

If you’ve seen a popup window warning you that your computer may be infected with a virus, think twice before clicking on it — you might be getting duped into spending money on malware. Security firm McAfee has published a report early in the year showing that up to a million people worldwide fall victim to so-called “scareware” each year. Scareware, or rogueware, is software that poses as legitimate security software but in reality are dupes to steal credit card information from users, or even worse are Trojan Horses to spread malware. Scareware is distributed primarily through the Internet via malicious websites that pop out windows that fool users into thinking their system may be infected. Users who click on the popup windows are redirected to a website which encourages them to buy fake security software online. Scareware are especially dangerous as it hits users in many ways: by duping them out of their money, injecting viruses or other forms of malware into their system, or even holding them ransom — for instance, by taking over users’ systems then demanding more payment to free the data stored in the infected computer. It’s a good thing that there are many ways to protect your system against scareware. One is using security software from legitimate and well established software vendors — through their legitimate sales channels. Another is by being prudent with offers and downloads when online. For a small business there are other ways such as blocking or filtering these malicious websites to ensure the security of the entire business. If you want to find out more about these solutions to protect small business networks — let us know. We offer managed security services for small business that can protect against online threats.

Are You Keeping Your Disaster Recovery Plan Updated?

Businesses experience problems or complications all the time. These may range anywhere from natural calamities to accidents to hardware and equipment malfunctions, among many others. They can slow down your business or seriously hamper your operations. Most probably, you have this covered, and you may already have a disaster recovery plan. The question is: when did you last update it? As you know, businesses continually evolve and go through changes. Changes in the market constantly dictate changes to your products, services, systems, and processes. The same is true of your disaster recovery plan, and if you don’t keep up with these changes and plan for them in your disaster recovering plan, it’s almost as bad as having no plan at all. Especially with the expanding proliferation of technology around us, the way we do business constantly changes, and the way we address problems must adjust as well. You no longer can rely on the same plan you had years ago since your technology environment has most likely changed significantly since then. As a result, it’s a good idea to review and update your disaster contingency plan periodically – especially when your business goes through a drastic change. It’s also a good plan to give your plan a dry run to identify what works and what doesn’t. Better to find that out now than after a disaster happens and it’s too late to adjust the plan. It’s a constant process to keep your disaster recovery plan updated and relevant, and this process should be integrated into how you go about your business. Need help and advice? Contact us and we’ll assist you in developing and implementing a flexible plan that keeps your business safe today – and tomorrow.

Is Spending Extra for Smartphone Protection a Smart Move?

Smartphones benefit companies because they improve productivity. Providing protective cases to employees with Smartphones reduces liability to replace damaged devices. Many businesses all over the world issue Smartphones to their employees. While they can seem expensive for many small to medium-sized business owners, with the greater amount of work done at a faster pace, Smartphones are an ideal business solution. However, since Smartphones are lightweight and portable they are carried around everywhere, making them very prone to accidental drops. Despite the advances in technology, some Smartphones are more prone to damage than others. Touchscreens are generally more susceptible to damage because they usually don’t have an extra layer of plastic on their screens. And when these devices are damaged, not only do you incur the cost of repair or replacement, you also risk losing valuable data that’s stored in them. So, should you spend more to protect your employees’ Smartphones? Some people think it depends on your industry. According to Tim Doherty, research analyst for small to mid-sized business markets at research firm IDC, most blue-collar employees should be provided with protective cases for their Smartphones since their work environments are more likely to be physical in nature. Equipping these employees with cases like the OtterBox or rugged devices such as those being offered by Motorola is a good move. Meanwhile, according to Doherty, white-collar employees using Smartphones only have “a moderate risk of drop or damage” because they usually put their devices inside their bags or pockets. Still, providing these employees with “a basic rubberized case makes a lot of sense,” adds Doherty. He also adds that providing cases lessens “the company’s liability to replace damaged devices.” Some analysts think, however, that cases citing damaged Smartphones due to accidental drops have been exaggerated. Analyst and Partner Michael Gartenberg of Altimeter Group believes that cases can protect and personalize your Smartphone, but he does not agree that these cases are essential accessories. Gartenberg claims that, “Most phones are rugged enough to handle the usual bumps and abrasions of everyday life and most screens are quite scratch resistant.” He adds that normal maintenance will ensure that most Smartphones work well. In addition, Gartenberg believes that if users are aware that their Smartphones have additional protection, they may tend to be less careful when using their devices. Still, Tim Bajarin, President of Creative Strategies, a firm that provides industry analysis for the technology sector, believes that a Smartphone case “isn’t much of an investment . . . yet it can go a long way.” As Bajarin says, we should treat these cases as insurance. With just a little extra expense, you not only protect a $200 to $300 Smartphone, you may also save your business from a loss of thousands of dollars worth of data stored in a single device.

How Your Business Will Benefit from Using Electronic Signatures

Turnaround times are accelerated with the use of electronic signatures because you don’t keep your customers waiting while you search for contracts or forms. Additionally, adding an electronic signature to a document is just like signing on paper. There is no need to change your customers’ habits and they are assured that even with remote handling, all their documents are secure. Signatures have been the most accepted means of authentication since ancient times. During the Roman Empire, a combination of seals and signatures were recognized as the primary source for document and legal contract authentication.  In the 1830s, electronic communications became legally recognized “electronic signatures” when the telegraph and Morse Code were invented. In 1976, Martin Hellman and Whitfield Diffie introduced public key cryptography, wherein cryptographic keys were first distributed over an unprotected public network. The first electronically signed document was an agreement between two nations – a Joint Communique signed by Ireland and the United States in 1998. What is an electronic signature or e-signature? There are different definitions for this term, but for the purpose of US law, the US Code defines it as “an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record.” Why are businesses using electronic signatures? Electronic signatures help cut costs. Studies show that among US companies alone, 30 billion paper documents are copied or printed every year. The associated cost for each document is estimated to be $6.50. Five hundred documents are signed by the average authorized employee each year, which means that the total annual cost of using paper documents per employee is $3,250. Electronic signatures are good for the environment. The reduction of paper usage will not only cut down operational costs, but will also help save our environment. For every person who uses e signatures, the savings is equal to ¾ of a barrel of oil, ½ of a tree, or 150 pounds of carbon emissions per year. Electronic signatures help reduce fraud. When documents are signed electronically, the integrity of the content is guaranteed. E-signatures also enable real-time verification of the handwritten signature as opposed to a pre-defined biometric profile. Any manipulation within a document that involves an e-signature will automatically result in making the signature invalid. Electronic signatures help increase customer satisfaction. Turnaround times are accelerated with the use of electronic signatures because you don’t keep your customers waiting while you search for contracts or forms. Additionally, adding an electronic signature to a document is just like signing on paper. There is no need to change your customers’ habits, and they are assured that even with remote handling all their documents are secure. Electronic signatures give entrepreneurs more time to increase sales. Because workflow is much faster with the use of electronic signatures, processing times are reduced and sales people and consultants have more time to spend on getting new business. This can significantly increase the company’s revenue. E-Signatures and Mobile Devices Many business owners have come to realize the importance of using e-signatures in business. In fact, some businesses have even adapted this signing process for the smaller screens of mobile devices. If the transaction involves straightforward, simple sales contracts, a mobile e-signature is ideal. The customer sees and agrees to what exactly what is being purchased on the spot, and this allows salespeople to work more efficiently. For lengthy documents however, especially those that have several form fields that require considerable interaction with the client, a PC format is more suitable. How Legitimate are E-Signatures? As for the legitimacy of e-signatures, you need not worry. In 1999, the European Union passed the EU Directive for Electronic Signatures, and on the 30 th of June, 2000, US President Bill Clinton signed into law the Electronic Signatures in Global and National Commerce Act (ESIGN), which signified that all signed electronic contracts and documents are as legally binding as a paper-based contract.