@import url('https://fonts.googleapis.com/css2?family=DM+Sans:ital,opsz,wght@0,9..40,100..1000;1,9..40,100..1000&family=Instrument+Sans:ital,wght@0,400..700;1,400..700&display=swap');
input,
button,
select,
textarea,
body {
font-family: "DM Sans", sans-serif;
font-weight: 400;
}
input strong,
button strong,
select strong,
textarea strong,
body strong {
font-weight: 700;
}
h1,
h2,
h3,
h4,
h5,
h6 {
font-family: "Instrument Sans", sans-serif;
font-weight: 700;
}
h1 strong,
h2 strong,
h3 strong,
h4 strong,
h5 strong,
h6 strong {
font-weight: 700;
}
::selection {
background: #1d549d;
}
::-moz-selection {
background: #1d549d;
}
body,
p,
.gform_body .gfield input,
.gform_body .gfield textarea,
.gform_body .gfield select {
font-size: 16px;
line-height: 24px;
font-family: "DM Sans", sans-serif;
}
p {
margin-bottom: 18px !important;
font-family: "DM Sans", sans-serif;
}
p.lead {
font-size: 20px;
}
h1 {
font-size: 50px;
line-height: normal;
margin-bottom: 20px;
}
h2 {
font-size: 38px;
line-height: normal;
margin-bottom: 20px;
}
h3 {
font-size: 28px;
line-height: normal;
margin-bottom: 20px;
}
h4 {
font-size: 22px;
line-height: normal;
margin-bottom: 20px;
}
h5 {
font-size: 18px;
line-height: normal;
margin-bottom: 20px;
}
h6 {
font-size: 19.2px;
line-height: normal;
margin-bottom: 20px;
}
#topcontrol {
background-color: rgba(0,0,0,0.1);
background-position: center center;
background-repeat: no-repeat;
-webkit-transition: all 0.2s ease-out;
-moz-transition: all 0.2s ease-out;
-o-transition: all 0.2s ease-out;
-ms-transition: all 0.2s ease-out;
transition: all 0.2s ease-out;
border-radius: 3px;
color: #FFFFFF;
height: 48px;
line-height: 55px;
margin: 0 15px 15px 0;
text-align: center;
width: 48px;
z-index: 10000;
}
#scrolltotop:before {
border-color: rgba(255,255,255,0) rgba(255,255,255,0) #FFFFFF;
border-image: none;
border-style: solid;
border-width: 10px;
content: "";
height: 0;
left: 28%;
position: absolute;
top: 17%;
width: 0;
}
#topcontrol:hover {
background-color: #153d72;
}
a:hover,
.sidebar-content .nav.nav-tabs.nav-stacked .parent ul a.selected,
.sidebar-content .nav li li a:hover,
div[role="complementary"] div > ul > li:hover {
color: #17427b;
}
a,
.nav-tabs > .active > a,
.nav-tabs > .active > a:hover,
.nav-tabs > .active > a:focus,
.nav li a:hover,
.nav li a:focus,
.navbar .nav > li > a:focus,
.navbar .nav > li > a:hover,
.pagination ul > li > a:hover,
.pagination ul > li > a:focus,
.pagination ul > .active > a,
.pagination ul > .active > span,
nav[role="navigation"] .nav-normal > .active > a,
nav[role="navigation"] .nav-normal li a:hover,
nav[role="navigation"] .nav-pills-square > .active > a,
nav[role="navigation"] .nav-bar > li > a:hover,
nav[role="navigation"] .nav-bar > li > a:focus,
nav[role="navigation"] .nav-bar > .active > a,
nav[role="navigation"] .nav-bar-top > .active > a,
nav[role="navigation"] .nav-bar-top > li > a:hover,
nav[role="navigation"] .nav-bar-underline > .active > a,
nav[role="navigation"] .nav-underline > .active > a,
nav[role="navigation"] .nav-underline > li > a:hover,
nav[role="navigation"] .nav-separator > .active > a,
nav[role="navigation"] .nav-separator > li > a:hover,
.sidebar-content .nav a.active,
div[role="complementary"] div > ul > li:active,
.sidebar-content .nav li a:hover,
.sidebar-content .nav li a:focus {
color: #1d549d;
}
.nav a:hover .caret {
border-bottom-color: #1d549d;
border-top-color: #1d549d;
}
.nav-tabs > li > a:hover,
.nav-tabs > li > a:focus,
.navbar .nav > .active > a,
.navbar .nav > .active > a:hover,
.navbar .nav > .active > a:focus,
.nav-pills > .active > a,
.nav-pills > .active > a:hover,
.nav-pills > .active > a:focus,
.nav-tabs.nav-stacked > .active > a,
.nav-tabs.nav-stacked > .active > a:hover,
.nav-tabs.nav-stacked > .active > a:focus,
.nav-list > .active > a,
.nav-list > .active > a:hover,
.nav-list > .active > a:focus,
.grid li a:hover img,
textarea:focus,
input[type="text"]:focus,
input[type="password"]:focus,
input[type="datetime"]:focus,
input[type="datetime-local"]:focus,
input[type="date"]:focus,
input[type="month"]:focus,
input[type="time"]:focus,
input[type="week"]:focus,
input[type="number"]:focus,
input[type="email"]:focus,
input[type="url"]:focus,
input[type="search"]:focus,
input[type="tel"]:focus,
input[type="color"]:focus,
.uneditable-input:focus,
.gform_wrapper li.gfield_error input[type="text"]:focus,
.gform_wrapper li.gfield_error input[type="url"]:focus,
.gform_wrapper li.gfield_error input[type="email"]:focus,
.gform_wrapper li.gfield_error input[type="tel"]:focus,
.gform_wrapper li.gfield_error input[type="number"]:focus,
.gform_wrapper li.gfield_error input[type="password"]:focus,
.gform_wrapper li.gfield_error textarea:focus {
border-color: #1d549d;
}
.navbar .nav > .active > a,
.navbar .nav > .active > a:hover,
.navbar .nav > .active > a:focus,
.nav-pills > .active > a,
.nav-pills > .active > a:hover,
.nav-pills > .active > a:focus,
.nav-tabs.nav-stacked > .active > a,
.nav-tabs.nav-stacked > .active > a:hover,
.nav-tabs.nav-stacked > .active > a:focus,
.nav-list > .active > a,
.nav-list > .active > a:hover,
.nav-list > .active > a:focus,
.dropdown-menu > li > a:hover,
.dropdown-menu > li > a:focus,
.dropdown-submenu:hover > a,
.dropdown-submenu:focus > a,
.dropdown-menu > .active > a,
.dropdown-menu > .active > a:hover,
.dropdown-menu > .active > a:focus,
.progress .bar,
.progress-striped .bar,
.progress-info.progress-striped .bar,
.progress-striped .bar-info,
nav[role="navigation"] .nav-pills-square li a:hover {
background-color: #1d549d;
}
.form-control:focus {
border-color: #1d549d;
box-shadow: 0 1px 1px rgba(0,0,0,0.075) inset, 0 0 8px rgba(29,84,157,0.6);
}
.pagination > .active > a,
.pagination > .active > span,
.pagination > .active > a:hover,
.pagination > .active > span:hover,
.pagination > .active > a:focus,
.pagination > .active > span:focus {
background-color: #1d549d;
border-color: #1d549d;
}
.accent {
color: #1D549D !important;
}
.accent2 {
color: #E7EAF0 !important;
}
.accent3 {
color: #F7F7F7 !important;
}
.accent4 {
color: #D3DDDF !important;
}
.accent5 {
color: #808282 !important;
}
.accent6 {
color: #73D7FF !important;
}
.accent7 {
color: #2858A2 !important;
}
.ico-facebook {
color: #3b5998;
}
.ico-twitter {
color: #2daae1;
}
.ico-rss {
color: #f2861d;
}
.ico-linkedin {
color: #0073b2;
}
.font-60 {
font-size: 60px;
}
.font-45 {
font-size: 45px;
}
.font-46 {
font-size: 46px;
}
.font-36 {
font-size: 36px;
}
.font-30 {
font-size: 30px;
}
.font-24 {
font-size: 24px;
}
.font-20 {
font-size: 20px;
}
.font-18 {
font-size: 18px;
}
.font-16 {
font-size: 16px;
}
.font-15 {
font-size: 15px;
}
.line-height-small {
line-height: 1.2;
}
.uppercase {
letter-spacing: 1.4px;
}
header nav[role="navigation"] .nav {
margin: 0px 0px 0px !important;
}
header nav[role="navigation"] .nav > li > a {
color: #323333;
font-size: 14px;
padding: 5px 8px;
}
header nav[role="navigation"] .nav > li > a .caret {
border-top-color: #323333;
border-bottom-color: #323333;
}
header nav[role="navigation"] .nav > li > a:hover,
header nav[role="navigation"] .nav > li > a:active,
header nav[role="navigation"] .nav > li > a:focus {
color: #1d549d;
}
header nav[role="navigation"] .nav > li > a:hover .caret,
header nav[role="navigation"] .nav > li > a:active .caret,
header nav[role="navigation"] .nav > li > a:focus .caret {
border-top-color: #1d549d;
border-bottom-color: #1d549d;
}
header nav[role="navigation"] .nav > li.active > a {
color: #1d549d;
}
header nav[role="navigation"] .nav > li.active > a .caret {
border-top-color: #1d549d;
border-bottom-color: #1d549d;
}
.nav li a:hover,
.nav li a:focus {
background-color: transparent;
border-color: transparent;
}
nav[role="navigation"] ul > li .dropdown-menu > li:hover > a,
nav[role="navigation"] ul > li .dropdown-menu > li > a:hover {
background: none repeat scroll 0 0 #1d549d;
color: #fff;
}
.top-header-r1 .top-nav-r1 ul.nav > li > a {
padding: 8px 0px;
color: #1d549d;
font-size: 15px;
font-weight: 400;
text-transform: uppercase;
font-family: "Oswald", sans-serif;
}
.top-header-r1 .top-nav-r1 ul.nav > li.phone-top-nav > a {
color: #323333;
font-weight: 500;
}
.top-header-r1 .top-nav-r1 ul.nav > li.phone-top-nav > a .fa-phone {
color: #2daae1 !important;
}
.top-header-r1 .top-nav-r1 ul.nav li.border-nav > a:before {
content: "|";
margin-right: 15px;
vertical-align: text-top;
color: #d2d2d2;
}
.top-header-r1 .top-nav-r1 ul.nav > li + li {
margin-left: 15px;
}
.main-header-r3 .desktop-menu-box .nav > .menu-item > a {
padding-top: 40px;
padding-bottom: 40px;
}
.social-header ul {
margin-right: 30px;
}
.social-header ul > li a {
padding: 0;
font-size: 20px;
}
.social-header ul > li + li {
margin-left: 15px;
}
header .brand img {
width: 100%;
max-width: 336px;
}
.banner-cta {
margin-bottom: 20px;
margin-top: 20px;
}
.banner-cta .btn-custom {
border: 2px solid #1d549d;
color: #1d549d;
}
.banner-cta .cta + .cta {
margin-left: 10px;
}
.home header {
position: fixed;
width: 100%;
z-index: 5;
}
header,
.main-header-r4 {
background: transparent;
}
header.header-fix {
background: #fff;
box-shadow: 0 4px 6px rgba(0,0,0,0.2);
}
header.header-fix .brand img,
header .brand img {
padding-top: 20px;
padding-bottom: 20px;
}
header {
background: transparent;
}
header .main-header-r4 .desktop-menu-box nav {
background: #fff;
border-radius: 30px;
padding: 5px 5px;
}
header .main-header-r4 .desktop-menu-box nav .btn-contact a {
padding: 5px 15px 10px !important;
}
header .main-header-r4 nav .caret {
border-top: 0px;
border-bottom: 0px;
display: initial;
}
header .main-header-r4 nav .caret:after {
content: "\f107";
font-family: FontAwesome;
color: #000;
font-weight: 300;
}
header .top-header-r4 a {
color: #06162F;
font-size: 13px;
font-weight: 400;
line-height: 18px;
}
header .top-header-r4 i {
color: #1D549D;
padding-right: 5px;
}
nav[role="navigation"] ul > li .dropdown-menu > li:hover > a,
nav[role="navigation"] ul > li .dropdown-menu > li > a:hover {
background-color: #1d549d;
color: #fff;
}
.home .page-wrap section.homepage-masthead div.container div.row {
padding-top: 200px;
}
footer .main-footer-r4 .twitter-x {
background: #2daae1;
padding: 8px;
border-radius: 50px;
margin-left: 5px;
width: 31px;
}
footer .main-footer-r4 .row {
padding-top: 60px;
}
footer .main-footer-r4 ul li,
footer .main-footer-r4 p {
color: #fff;
}
footer .main-footer-r4 .company-contact li i {
color: #73D7FF;
}
footer .main-footer-r4 .company-contact {
margin-left: 20px;
}
footer .main-footer-r4 ul.company-contact li,
footer .main-footer-r4 #menu-solutions li {
margin-bottom: 12px;
}
footer .main-footer-r4 .js-cm-submit-button {
margin-top: 20px;
width: auto;
padding: 10px 23px;
}
.review-widget-box iframe {
width: 300px;
max-width: 100%;
margin: 20px auto;
}
#contact-us-popup .modal-dialog {
width: 1150px;
max-width: 100%;
margin-top: 50px;
}
#contact-us-popup .modal-dialog .modal-content {
border-radius: 0;
border: none;
}
#contact-us-popup .modal-dialog .modal-body {
padding: 40px;
display: -webkit-box;
display: -ms-flexbox;
display: flex;
-ms-flex-wrap: wrap;
flex-wrap: wrap;
-webkit-box-align: stretch;
-ms-flex-align: stretch;
align-items: stretch;
-webkit-box-pack: center;
-ms-flex-pack: center;
justify-content: center;
}
#contact-us-popup .modal-dialog .modal-body > div {
-webkit-box-flex: 0;
-ms-flex: 0 0 50%;
flex: 0 0 50%;
padding: 20px;
}
#contact-us-popup .modal-dialog .modal-body .close {
position: absolute;
top: -30px;
right: 0;
color: #fff;
opacity: 1;
}
#contact-us-popup .modal-dialog .modal-body .form-blue-box {
background-color: #2858a2;
color: #fff;
}
#contact-us-popup .modal-dialog .modal-body .form-blue-box h4 {
color: #fff;
}
#contact-us-popup .modal-dialog .gform_body .ginput_complex .name_first label,
#contact-us-popup .modal-dialog .gform_body .ginput_complex .name_last label {
display: none;
}
#contact-us-popup .modal-dialog .modal-body .form-blue-box .gform_footer .btn {
background-color: #ffffff;
border-color: #ffffff;
color: #2858a2;
min-width: 170px;
}
.brand-tagline {
background: -webkit-linear-gradient(0deg,#1d549d 0%,#0a3268 22%,#1d549d 48%,#0a3268 74%,#1d549d 100%);
background: -moz-linear-gradient(0deg,#1d549d 0%,#0a3268 22%,#1d549d 48%,#0a3268 74%,#1d549d 100%);
background: -o-linear-gradient(0deg,#1d549d 0%,#0a3268 22%,#1d549d 48%,#0a3268 74%,#1d549d 100%);
background: -ms-linear-gradient(0deg,#1d549d 0%,#0a3268 22%,#1d549d 48%,#0a3268 74%,#1d549d 100%);
background: linear-gradient(90deg,#1d549d 0%,#0a3268 22%,#1d549d 48%,#0a3268 74%,#1d549d 100%);
}
.brand-tagline h2 {
text-transform: uppercase;
}
.bullet {
border-radius: 50%;
background-color: rgba(255,255,255,0.5);
width: 12px;
height: 12px;
margin: 0 70px;
}
.section-arrow {
position: relative;
}
.scroll-arrow {
position: absolute;
width: 100%;
left: 0;
bottom: -24.5px;
}
.scroll-arrow a {
border-radius: 50%;
border-width: 1px;
border-color: #eaeaea;
border-style: solid;
background-color: #ffffff;
box-shadow: 0px 3px 6px 0px rgba(0,0,0,0.08);
width: 49px;
height: 49px;
padding: 5px;
color: #808282;
font-size: 18px;
margin: 0 auto;
display: flex;
display: -webkit-box;
display: -ms-flexbox;
display: -webkit-flex;
-webkit-box-align: center;
-ms-flex-align: center;
align-items: center;
-webkit-box-pack: center;
-ms-flex-pack: center;
justify-content: center;
}
.scroll-arrow span {
line-height: 0;
}
.main-footer-r1 {
margin-top: 60px;
}
.main-footer-r1 ul#menu-footer-nav li {
margin-bottom: 8px;
}
.main-footer-r1 .campaignmonitor {
margin-top: 20px;
margin-bottom: 20px;
}
.main-footer-r1 .campaignmonitor input.form-control {
border-radius: 6px;
height: 45px;
}
.main-footer-r1 .campaignmonitor .btn {
padding: 6px 25px;
}
.logo-footer {
max-width: 223px;
margin-bottom: 40px;
}
.footer-large .best.logo {
width: 100%;
max-width: 170px;
}
.footer-address .fa {
color: #fff !important;
}
.footer-phone .fa-ul,
.footer-address .fa-ul {
margin-left: 25px;
}
hr.footer-divider {
border-color: #808282;
margin-bottom: 20px;
margin-top: 100px;
}
.main-footer-r2 .social-footer {
margin-top: 20px;
}
.main-footer-r2 .social-footer .nav > li {
display: inline-block;
}
.main-footer-r2 .social-footer ul > li a {
padding: 0;
font-size: 20px;
}
.main-footer-r2 .social-footer ul > li + li {
margin-left: 15px;
}
.main-footer-r2 .social-footer .linkedin-socials .fa-circle {
color: #1c559d;
}
footer .main-footer-r4 .social-box a {
flex: 0 0 25%;
}
.mm-slideout {
z-index: auto !important;
}
#mobile-menu:not(.mm-menu) {
display: none;
}
.single-post div[itemprop="articleBody"] > p:first-child img[src*="techadvisory.org"],
.single-post div[itemprop="articleBody"] > div:first-child img[src*="techadvisory.org"] {
display: none;
}
.single-post .well-blog article > figure > img.wp-post-image {
width: 100%;
height: 272px;
object-fit: cover;
margin: 10px auto;
}
.single-post .well-blog article > div[itemprop="articleBody"] img {
max-width: 100%;
}
.btn,
.desktop-menu-box nav .btn-contact a {
position: relative;
padding-right: 30px;
}
.js-cm-submit-button::after,
.hp-discover-section .item:hover .btn-tertiary::after,
.desktop-menu-box nav .btn-contact a::after,
.btn-primary::after {
content: url('/wp-content/uploads/2024/03/ic-button-arrow-white.svg');
padding-left: 10px;
top: 3px;
position: relative;
}
.btn-secondary::after,
.btn-custom1::after,
.btn-custom2::after,
.btn-tertiary::after {
content: url('/wp-content/uploads/2024/03/ic-button-arrow-blue.svg');
padding-left: 10px;
top: 3px;
position: relative;
}
.btn-primary,
.btn-secondary,
.btn-tertiary,
.btn-custom1,
.btn-custom2 {
padding: 10px 24px;
}
.btn-primary,
.main-header-r4 .desktop-menu-box nav .btn-contact a {
background: #1D549D;
border: 0px;
border-radius: 24px;
font-size: 16px;
font-weight: 400;
color: #fff;
text-transform: capitalize;
font-family: "DM Sans", sans-serif;
}
.btn-primary:hover,
.btn-primary:active,
.btn-primary:focus,
.main-header-r4 .desktop-menu-box nav .btn-contact a:hover,
.main-header-r4 .desktop-menu-box nav .btn-contact a:focus,
.main-header-r4 .desktop-menu-box nav .btn-contact a:active {
background: linear-gradient(270deg,#0A3268 0%,#1D549D 100%);
border: 0px;
border-radius: 24px;
color: #fff;
}
.btn-secondary {
background: #fff;
border: 1px solid #1D549D;
border-radius: 24px;
color: #1D549D;
font-size: 16px;
font-weight: 400;
text-transform: capitalize;
font-family: "DM Sans", sans-serif;
}
.btn-secondary:hover,
.btn-secondary:active,
.btn-secondary:focus {
background: linear-gradient(270deg,#0A3268 0%,#1D549D 100%);
border: 0px;
border-radius: 24px;
}
.btn-tertiary {
background: transparent;
border: 0px;
color: #1D549D;
font-size: 16px;
font-weight: 400;
box-shadow: none;
padding: 0px;
text-transform: capitalize;
font-family: "DM Sans", sans-serif;
}
.btn-tertiary:hover,
.btn-tertiary:active,
.btn-tertiary:focus {
color: #0A3268;
background: transparent;
border: 0px;
box-shadow: none;
padding: 0px;
}
.btn-custom1 {
background: #73D7FF;
border: 1px solid #73D7FF;
border-radius: 24px;
color: #1D549D;
font-size: 16px;
font-weight: 400;
text-transform: capitalize;
font-family: "DM Sans", sans-serif;
}
.btn-custom1:hover,
.btn-custom1:focus,
.btn-custom1:active {
background: #1D549D;
border: 1px solid #1D549D;
border-radius: 24px;
color: #fff;
}
.btn-custom2 {
background: #fff;
border-radius: 24px;
color: #1D549D;
font-size: 16px;
font-weight: 400;
text-transform: capitalize;
font-family: "DM Sans", sans-serif;
}
.btn-custom2:hover,
.btn-custom2:focus,
.btn-custom2:active {
background: #1D549D;
border-radius: 24px;
color: #fff;
}
@media (max-width: 991px) {
header.header-fix .brand img,
header .brand img {
padding-bottom: 20px;
padding-top: 20px;
}
header nav[role="navigation"] ul {
display: none;
}
header nav[role="navigation"] select {
display: none;
}
#contact-us-popup .modal-dialog .modal-body {
display: block;
padding: 10px 40px 40px;
}
#contact-us-popup .modal-dialog .modal-body .form-blue-box {
text-align: center;
}
#contact-us-popup .modal-dialog .gform_legacy_markup_wrapper .gform_footer {
text-align: center;
}
}
@media (max-width: 767px) {
.custom-caption {
margin-bottom: 40px;
}
#contact-us-popup .modal-dialog .modal-body {
padding: 0;
}
.gform_wrapper .top_label li.gfield.gf_left_half {
float: left;
}
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It’s one thing to look at and collect your business’s data, but how do you actually go about turning that wealth of information into something meaningful you can use as a force to propel your organization on to bigger and better things? Data mining can be a daunting task, and may well make a regular appearance at the very bottom of your to-do list, but there are ways of tackling this seemingly insurmountable challenge.
You are protecting your small or medium-sized business with insurance - of course you are. But is that really enough? The recent increase in natural disasters has led savvy business owners to also take out business interruption insurance, which covers many additional scenarios in the event that you are unable to carry on operating.
While a small number of Facebook and Google users have, in the past, been warned that their accounts may have been hacked into by something called a “state-sponsored actor”, users of social media platform Twitter have largely escaped unscathed by the phenomenon.
As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users - whether they are working from a desktop, browsing while they are on the go, or working remotely.
Mobile health applications have been growing in popularity but this doesn’t necessarily mean their effectiveness is improving. In fact, doctors have called for greater oversight and regulation when it comes to health apps as many have never been truly tested.
Having a Business Continuity Plan (BCP) is great, but only if you know when it needs to be invoked. If you don’t know when it should take effect, then you might as well not have one at all. While a lot of business owners might believe it is pretty obvious when a BCP needs to be invoked, the process is not always so cut and dry.
Office 365 from Microsoft provides businesses of all sizes with the ability to collaborate and exchange information more effectively - this is one of the many reasons why more and more companies are switching to the platform. But migrating to Office 365 is no easy feat, especially if your organization has many users and resources.
December 11th, 2015 Microsoft Windows News & Tips 2015dec1_windows_b , alarm , cortana , microsoft , pc , QS_3 , tips , tricks , virtual assistant , windows 10
It seems like just yesterday that Samuel L. Jackson was chatting up Siri on national television to the amusement of millions. If you’re like most of us, you may have been tickled with the idea that a virtual assistant could be so helpful and charming all at once, and marveled at just how far technology has come.
November 27th, 2015 General Healthcare IT 2015nov26_healthcareit_a , compliant , ehr , ephi , Healthcare , HIPAA , it , medical office , practice , QS_3 , regulations , technology
While HIPPA’s implementation in relation to technology has been problematic to say the least, things have become much clearer over the course of the past year. However, there are still a few areas in which your office might not be compliant. This isn’t necessarily through negligence on your part, but rather simply a lack of understanding as to the requirements.
November 23rd, 2015 Business Value 2015nov23_businessvalue_b , blog , blogging , brand , Business Value , content , identity , QS_3 , strategy , tips
People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people's attention as perhaps incorporate key search terms.